Marketing 101 for Small Businesses with the WBDC
Marketing 101
This interactive 30-minute workshop introduces the core principles of marketing and provides practical strategies that business owners can apply immediately.
About this session
One-on-one time with a WBDC business advisor, right inside the Business Resource Center. Bring your questions -- whatever stage your business is at.
Training Topics:
Marketing/Sales
Social Media
Description:
This interactive 30-minute workshop introduces the core principles of marketing and provides practical strategies that business owners can apply immediately. Participants will learn how to identify their ideal customers, develop a compelling brand message, choose the right marketing channels, and create a simple marketing plan that drives results.
Topics Covered:
- What marketing is and why it matters
- Understanding your target audience
- Market research fundamentals
- The 4 Ps of Marketing
- Branding and positioning
- Digital marketing channels
- Content marketing basics
- The customer journey
- Building a simple marketing plan
- Measuring marketing success
Who Should Attend:
- Small business owners, entrepreneurs, startups, and anyone looking to strengthen their marketing knowledge and attract more customers.
Learning Outcomes: By the end of this session, participants will be able to:
- Define their target audience
- Identify effective marketing channels
- Develop a basic marketing strategy
- Track key marketing metrics
- Implement practical marketing tactics for business growth
Need guidance on your business?
- Have a business question but don't need a full advising appointment?
- Stop by WBDC's Business Advising Drop-In Office Hours at the Hartford Public Library.
- Meet one-on-one in person with a WBDC Business Advisor Krista Rizzo to get answers to your questions, explore resources, and receive guidance on topics such as starting or growing your business, business planning, marketing, financing, operations, and more.
- Whether you're just getting started or looking to take your business to the next level, we're here to help; no appointment necessary.
Session format
Individual 1-on-1 business advising drop-in office hours. Hartford Public Library -- Downtown Branch, 500 Main Street, Hartford CT
Session dates
Thu, Aug 6, from 3:00 PM to 5:00 PM: go.ctwbdc.org/advising-aug6
Thu, Sep 3, from 3:00 PM to 5:00 PM: go.ctwbdc.org/advising-sep3
Thu, Oct 1, from 3:00 PM to 5:00 PM: go.ctwbdc.org/advising-oct1
Thu, Nov 5, from 3:00 PM to 5:00 PM: go.ctwbdc.org/advising-nov5
Delivered in partnership with
- WBDC -- Women's Business Development Council of Connecticut
Eligibility
This program is free and open to all entrepreneurs, whether just getting started or looking to their business to the next level
For additional information contact
- Cece Ndlovu - cndlovu@ctwbdc.org
AGE GROUP: | Adults |
EVENT TYPE: | Career |
TAGS: | #WBDC, #businessadvising, #1on1coaching, #entrepreneurship, #smallbusiness, #womenownedbusiness, #freebusinesscoaching, #Hartfor | #Marketing101 #SmallBusinessMarketing #TargetAudience #MarketResearch #4PsOfMarketing #BrandPositioning #DigitalMarketing |
Downtown
| Mon, Aug 31 | 9:30AM to 6:00PM |
| Tue, Sep 01 | 9:30AM to 6:00PM |
| Wed, Sep 02 | 9:30AM to 6:00PM |
| Thu, Sep 03 | 9:30AM to 6:00PM |
| Fri, Sep 04 | 9:30AM to 5:00PM |
| Sat, Sep 05 | 9:00AM to 5:00PM |
| Sun, Sep 06 | Closed |
Hartford Public Library’s history spans more than 235 years. We can trace its very beginnings to the Library Company, formally organized in 1774 by a few subscribers to purchase a "collection of useful and religious books". And now, the library is a national leader in redefining the urban public library in the 21st century as an innovative and stimulating place where people can learn and discover, explore their passions, and find a rich array of resources that contribute to a full life.
